Big Bash League

Cricket
Sponsorship & Marketing

Indian-specialist tyre brand BKT, one of the most visible brands in global sports sponsorship, has extended its association with Australian cricket's Big Bash Leagues until at least 2025
Cricket
Sponsorship & Marketing

Cricket Australia (CA) has extended its multi-asset sponsorship with fast food chain KFC until the end of the 2024-25 Australian season
Cricket
Sponsorship & Marketing

Retail chain Woolworths and Cricket Australia have signed a two-year extension to its sponsorship focused on the next generation of Australian cricketers
Cricket
Finance & Law

Cricket Australia recorded a A$5.1m ($3.2m/€3.3
Cricket
Sponsorship & Marketing

Non-alcoholic drinks brand Nexba has agreed a deal to sponsor Australia’s Big Bash League Twenty20 cricket competition.
Cricket
Sponsorship & Marketing

Nike has agreed a kit deal with the Big Bash League to supply all eight teams with playing and training wear for next season
Cricket
Sponsorship & Marketing

Online trading provider CMC Markets has signed as a key sponsor of Australia’s Big Bash League (BBL) cricket club Sydney Sixers for the 2020-21 season.
Cricket
Sponsorship & Marketing

Cricket Australia has signed an innovative sponsorship deal with deodorant brand Rexona, reflecting on a year of commercial success in which it claims to have “defied market conditions during a global p…
Cricket
Sponsorship & Marketing

Cricket Australia has renewed and upgraded its association with Indian-specialist tyre brand BKT for Australia’s T20 competition, the Big Bash League (BBL).
Cricket
Sponsorship & Marketing

Cricket Australia has extended and expanded its long-running sponsorship agreement with fast-food restaurant chain KFC, covering naming rights to the Big Bash League and new rights around women's cricket
Cricket
Sponsorship & Marketing

Australian Big Bash League Twenty20 cricket franchise Brisbane Heat has struck a kit sponsorship deal with outdoor products retailer BCF