2024 Olympic Games
Olympic sponsors jostle for visibility in Paris
Worldwide Partners of the Olympics have been given visibility rights to sponsor backdrops at certain Paris 2024 venues in an extension of the International Olympic Committee’s sponsorship recognition strategy.
LVMH finally agrees contract as Paris 2024 final top-tier sponsor
The Paris 2024 organising committee (Cojop) has confirmed the long-anticipated news that French luxury goods giant LVMH has become a ‘Premium Partner’ to next year’s Olympic and Paralympic Games.
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Caisse des Dépôts, Arena join Paris 2024 sponsorship portfolio
Caisse des Dépôts, a French public sector financial institution, and Arena Group, which provides temporary structures and associated services for events and commercial use around the world, have signed u…
Paris 2024 signs Air Liquide deal, alcohol ‘absent’ from venues
The Paris 2024 Organising Committee for the Olympic and Paralympic Games (COJOP) has signed Air Liquide as its latest official supporter, while organisers have reportedly decided against applying for an…
French audit body flags up ‘substantial uncertainties’ in Paris 2024 budget
The Cour des Comptes, France’s supreme audit institution, has again expressed its unease surrounding the financial planning for the 2024 Olympic and Paralympic Games in Paris, stating that “substantial unc…
Groupe ADP lands Paris 2024 sponsorship
Airport operator Groupe ADP has announced a domestic sponsorship deal for the Paris 2024 Olympic and Paralympic Games
‘We need platforms that resonate on a global basis’ | Stuart Wareman, Accor
Accor’s sponsorship strategy is focused on driving awareness and conversion for Accor Live Limitless (ALL), the brand’s hotel booking and lifestyle loyalty programme.
Technogym joins Paris 2024’s ‘Official Supporter’ roster
The organising committee for the 2024 Summer Olympic and Paralympic Games has signed up Italian fitness, sport and health equipment and technology company Technogym as the 21st 'Official Supporter' of…
Paris 2024 adds Fnac Darty to official supporter basket
French retail company Fnac Darty has signed on as an official supporter of the Paris 2024 Olympic and Paralympic Games
FDJ extends support for French sport with Paris 2024 deal
French lottery FDJ has signed as a domestic sponsor of the 2024 Olympic and Paralympic Games in Paris