Legacy
University boat race sponsorship shipping water
XCHANGING, THE outsourced services group, is the latest company whose financial woes are hitting its sponsorship
Dow Chemical anticipates $100bn from Olympic sponsorship
FOLLOWING IN THE footsteps of GE, Dow Chemical is anticipating a huge boost to its business from Olympic sponsorship
A new name goes to the races
QIPCO MAY SOUND like a Swedish bed design company but it is actually the latest sponsor to emerge from the desert
Chinese car buyers influencing design of new Mercedes
A REMARKABLE statistic released recently by Mercedes stated Chinese customers were the biggest market for its S-class super luxury large saloon
Brand execs cross over into sport
SPORT HAS LONG been accused of not understanding the needs of brands in pitching them sponsorship so it was long overdue an influx of corporate talent. Step forward:
Kraft facing a grilling from governments and shareholders
IT'S THE WORLD'S second-largest food company and produces some of our favourite confectionary brands but Kraft is facing criticism on several sides of its business
Hamilton puts his career under new management
FORMULA ONE STAR Lewis Hamilton announced that he is to join the likes of David Beckham and Andy Murray at Simon Fuller’s XIX Entertainment.
Munich games could bank on wide range of commercial partners
GERMANY IS experiencing rapid industrial growth and no more than in its prosperous southern region of Bavaria
Japanese earthquake puts luxury brand recovery at risk
JAPANESE CONSUMERS' love of iconic European brands have been behind a hesitant recovery in the sector but this may be blown off course by the recent tragedy
Indian sponsorship boosted by retail expansion
ONE OF THE KEY planks in the successful activation of sponsorship in any market is a well-developed retail sector
BrandZ study identifies new Value-D brands
DESIRE IS THE new imperative for brands selling online outweighing price in the decision-making process, Millward Brown’s latest BrandZ study has found.
Sony’s top “musketeer” leads the charge on consumer products
KAZ HIRAI LOOKS set to emerge ahead of a quartet of Sony executives dubbed the four musketeers
Santander boss embarrassing guilty verdict likely to herald change of guard
ALFREDO SAENZ CEO of Santander has been sentenced to jail and banned from banking for three months at the end of a 17-year legal battle
Old South Africa gives way to new
ONE OF THE FIGUREHEADS of the new South African business community is to take a seat on the board of the quintessential SA establishment firm Anglo American
AXA thinks through brand and engages employees
FROM BEING AN active sponsor French insurer AXA has largely dropped off the radar. All that could change as the company emerges from a branding exercise that has involved 55,000 employees
Samsung take a bite out of Apple’s lead with new tablets
IF TALKING DOWN a rival is a sign of grudging respect, then Steve Jobs’ description of Samsung as a “copycat company” may show Apple is taking the Korean firm seriously. Sams
German market roaring ahead
GERMANY IS EXPERIENCING “roaring” economic growth according to the departing Bundesbank president Axel Weber. The economy expanded 3.6% in 2010 and GDP is on track to grow an additional 2.5%
Betfair succumbs to Mediterranean appeal
UK-BASED GAMING operator, Betfair has confirmed that it will follow the lead it competitors and locate in Gibraltar thus avoiding the 15% tax on gross betting profits