Legacy

BUSINESS WATCHING website 24/7 Wall St has released a new list of brands it predicts will disappear in 2012 including some big sponsors of sport

THE CABIN CREWS of London 2012 sponsor British Airways voted overwhelmingly for a peace deal in their long-running dispute with management
Motorsport

PETRÓLEOS DE VENEZUELA, S.

IN WHAT LOOKS set to be the biggest ever shake up in internet domains, regulator ICANN has paved the way for brands to use URLs as marketing tools. The changes mark a move away from .com,

NOT CONTENT WITH putting his company's brand to the wheel for London 2012, Deloitte's new CEO David Sproul is getting personally involved

ON THE FACE of it Pirelli, the world’s 5th largest tyre company scored a remarkable coup to oust bigger rivals Michelin and Bridgestone from sole supplier to Formula 1.

THE NEWS THAT the cost of solar produced energy has fallen to approximately the level of that from traditional power stations may seem an arcane detail

THE NAME REPRESENTING JP Morgan on the contract to become the latest media centre naming partner is one to watch

DAIMLER GROUP is expanding its relationship with beach volleyball by signing a presenting sponsorship deal for the FIVB 2011 World Cup

COCA-COLA IS THE the world’s largest soft drinks manufacturer, the longest standing Olympic partner and one of the most active investors in global sports sponsorship so its announcement that it is exploring a…

FRONTIERS' COMMITMENT is to bring you the sports marketing impact of major events in the corporate world yet despite extensive digging we are unable to unearth any colour on new HSBC CEO Stuart Gulliver

THE DANISH BREWER has ditched its ‘probably’ strapline in favour of something which translates better in its new growth markets. Ca

THE TRAVAILS OF Spain’s banks have been well publicised but one, Catalunya Caixa is tapping directly into the appeal of its star MotoGP rider to return its balance sheet to a more acceptable level of s…

CONFIDENCE LEVELS among marketing executives in the UK are at their lowest since the worst of the recession in 2009

ASTON MARTIN became the latest luxury auto brand to announce plans for a dealership in India following the path trodden by Ferrari, Maserati and Bugatti

RIO TINTO'S OLYMPIC sponsorship announcement was hit by a rearguard action from groups protesting about its Alaskan explorations

CROSS-CHANNEL operator and London 2012 sponsor has unveiled a new corporate image which it hopes will contribute to making it “the continent’s most loved travel experience.”Th

IOC TOP SPONSOR Samsung is seeking a corporate marketing director to turn its Olympic sponsorship into sales across its product range