Legacy

MARS INCORPORATED was handed the 2012 NASCAR Marketing Achievement Award in Las Vegas this week in recognition of its 23-year association to the sport

LAST WEEK, Arsenal FC announced a new £150m deal which granted Emirates, the Dubai-based national airline carrier, a five-year extension to their shirt partnership with the club and an extension to the …

SPONSORS vs THE NHL LOCKOUT: Last week, the National Hockey League (NHL) scrapped another two weeks of the regular season and junked the 2013 All-Star Game in Columbus, Ohio, scheduled for January

ACTION SPORTS HAVE until now attracted corporate partners from a select few business sectors
American Football

CURRENT MANCHESTER UNITED shirt sponsor Aon signed up as an official partner of the National Football League (NFL) in the UK, October 23

IN THE COMPETITION for least recalled London 2012 sponsor, law firm Freshfields Bruckhaus Deringer may take the prize, but that hasn’t stopped it winning new work.

LLOYDS BANKING GROUP has revealed the method behind its award-winning Tier One partnership with the London Organising Committee of the Olympic and Paralympic Games (LOCOG)

IS THERE VALUE in brand association with interactive content for mobile devices in-venue? And, if so, how much does the smartphone revolution add to the mix?
Football

FC Barcelona has signed its first regional sponsorship deal in the Indian market with Nokia India, the number one mobile phone brand in the country
Football

SPORTS MARKETING VETERAN Seamus O’Brien is confident of success in the New York area sponsorship market as he takes on the might of Red Bull with the reborn New York Cosmos soccer franchise.

RED BULL vs FERRARI: This Sunday, the F1 World Champion 2012 will be crowned in Brazil as Red Bull’s Sebastian Vettel attempts to hold off a late challenge from Ferrari’s Fernando Alonso. B

OVER THE LAST six months, Facebook has been changing the algorithm of its news feed, which means that a brand could have lost up to 90 per cent of the reach of their pages

CULTURE LOVERS are forever pointing out instances where life imitates art as testimony to the insights that artists can provide. Now, there is evidence that sponsorship has similar predictive powers (only without all the luvvies) as emerging airline sponsors start to dominate in the real world too.

IN THE LEXICON of the football commentator, the phrase “flatters to deceive” is a Frontiers favourite. Of

FRONTIERS HAS TRACKED the ups and downs of Roger Federer’s career with interest.

Coca-Cola’s long-awaited entry to Formula One sponsorship finally came to light this week after it was revealed the company’s energy drink brand Burn would become a sponsor of the Lotus F1 team.

THE NEW ZEALAND All Blacks played their first rugby international match with the AIG name on their shirt-fronts last week

CHELSEA FC vs SAUBER F1: This week Chelsea FC confirmed a partnership agreement with Sauber F1 that would see the two organisations join forces on commercial activities and the cross-promotion of their…