Interview
Leadership: Interview with Lueder Fromm, Mercedes-Benz
Lueder Fromm head of global marketing and communication at Mercedes-Benz answers SportBusiness' questions about the thinking behind the company's golf sponsorships.
Mercedes-Benz: Interview with Lueder Fromm, head of global marketing communication for Mercedes-Benz Cars
Interview with Lueder Fromm on Mercedes-Benz's golf sponsorships.
Virgin Money: interview with Andrew Nicholson, head of sponsorship marketing at Virgin Money
Andrew Nicholson, head of sponsorship marketing at Virgin Money
Juan-Carlos Capelli, VP and head of international marketing, Longines
Following Swiss watchmaker Longines’ historic 10-year deal with the International Equestrian Federation (FEI), Sports Sponsorship Insider asked Juan-Carlos Capelli, vice president and head of international m…
Anthony Wong, Affiliate Manager, Paddy Power
LOVE THEM OR hate them, one thing about Paddy Power cannot be denied
Sally Camm, director of brand communications, Capital One (Europe)
Sports Sponsorship Insider talks to Sally Camm, director of brand communications at Capital One (Europe), as the company’s first season as title sponsor of the Football League’s League Cup reaches its…
Chris Carroll, head of marketing EMEA, Under Armour
Sports Sponsorship Insider talks to Chris Carroll, head of marketing EMEA at Under Armour, about the company’s plans to grow the brand through 2013 and the recently activated shop-in-shop relationship w…
Chuck Browning, Head of Sponsorships & Corporate Giving, Farmers Insurance
AS A MAJORITY sponsor of a leading NASCAR team and driver (Hendrick Motorsports/Kasey Kahne’s No.5
Nathan Homer, Sports Marketing Director, P&G
P&G IS THE world’s largest and most profitable consumer products company with 25 billion-dollar brands, including Head and Shoulders, Pampers, Gillette, Pantene and Duracell, under its corporate umbrella.
Mariano Dima, Chief Marketing Officer, VISA Europe
FOR A COMPANY as large and well-renowned as VISA, its European sports sponsorship portfolio is remarkably light
Suzi Williams, Group Marketing & Brand Director, BT
AS A SPONSOR of the London bid to host the 2012 Olympic and Paralympic Games, and subsequently an official partner of London 2012, BT has had its work cut out for the last seven years
Nick Basford, vice-president of marketing (EMEA), UPS
THE OLYMPIC AND Paralympic Games would simply not take place this summer without UPS, in more ways than one
Lueder Fromm, Global Marketing Communications Director, Mercedes-Benz
NEXT MONTH’S OPEN Championship will see the tournament boast seven sponsors, or “Patrons” as they are formally known, for the first time since its current partnership model was introduced ten years ago. On t
Christian Voigt, Senior Head of Global Sports Marketing, PUMA
By Matthew Glendinning
Rory Anderson, CEO, 12BET
By Luke Harman
THE GAMBLING and gaming sector has become one of the most reliable sources of sponsorship income for Premier League clubs