World Cup activations round-up (1/3)
This thread of articles reviews the activation campaigns ran by the main FIFA partners and FIFA World Cup sponsors
Cricket activation round-up (1/3)
Vodafone ambush Vivo in the IPL
Vodafone, who were partners of the Indian Premier League (IPL) for 10 years, decided to only buy broadcast advertising during match breaks for the 2017-18 season
Cricket activation round-up (3/3)
NatWest's award-winning campaign with The England and Wales Cricket Board (ECB)
NatWest have been sponsors of the ECB since 2017 and have a deal running until 2021
Cricket activation round-up (2/3)
KFC launches 'Buckethead' campaign with the Big Bash League and Cricket Australia