Brands predicted to disappear in 2012
BUSINESS WATCHING website 24/7 Wall St has released a new list of brands it predicts will disappear in 2012 including some big sponsors of sport
Midair employee relations impact BA and Virgin brands
THE CABIN CREWS of London 2012 sponsor British Airways voted overwhelmingly for a peace deal in their long-running dispute with management
PDVSA revs up Williams
PETRÓLEOS DE VENEZUELA, S.
Web domain expansion heralds new brand turf war
IN WHAT LOOKS set to be the biggest ever shake up in internet domains, regulator ICANN has paved the way for brands to use URLs as marketing tools. The changes mark a move away from .com,
Deloitte boss takes to the saddle for Paralympics
NOT CONTENT WITH putting his company's brand to the wheel for London 2012, Deloitte's new CEO David Sproul is getting personally involved
Pirelli paradox in F1
ON THE FACE of it Pirelli, the world’s 5th largest tyre company scored a remarkable coup to oust bigger rivals Michelin and Bridgestone from sole supplier to Formula 1.
Solar power brings some sunshine to international sport
THE NEWS THAT the cost of solar produced energy has fallen to approximately the level of that from traditional power stations may seem an arcane detail
Top table connection to Lords naming rights deal
THE NAME REPRESENTING JP Morgan on the contract to become the latest media centre naming partner is one to watch
Smart move for Daimler Group in beach volleyball sponsorship
DAIMLER GROUP is expanding its relationship with beach volleyball by signing a presenting sponsorship deal for the FIVB 2011 World Cup
Coke follows the money to China
COCA-COLA IS THE the world’s largest soft drinks manufacturer, the longest standing Olympic partner and one of the most active investors in global sports sponsorship so its announcement that it is exploring a…