SportBusiness Staff

ON THE PITCH Samsung has associated its brand with one of the world’s most successful teams with an enviable track record of wins at home and abroad.

QUEENS PARK RANGERS (QPR) has agreed an innovative shirt sponsorship deal with Malaysia Airlines and AirAsia

A NEW REPORT encourages automotive brands to invest more in their emotional appeal to boost sales from reluctant consumers

THE ITALlAN FOOTBALL Federation (FIGC) has extended its partnership with the consumer credit group Compass, in a deal brokered by the FIGC's exclusive advisors, RCS Sport
Para Sport

WESTFIELD HAS become the Official Shopping Centre Developer of London 2012 in a deal that takes LOCOG beyond its upper sponsorship target of £700m.

PEPSICO AND the NFL renewed their longstanding partnership this week in a sponsorship deal which is one of the most lucrative in US sporting history. Original speculation valued the renewal at $2

Whether you think the corporate logos make or break this shot of Rafa Nadal in the New York rain, there is no denying the quality of US Open sponsors

THIS WEEK Visa renewed the payment card company’s status as the Official Payment Services Company of Major League Soccer (MLS), U.S. Soccer, and the Mexican National Soccer Team’s U.S. To

SCUDERIA TORO ROSSO'S (STR) new sponsorship deal with Spanish oil company CEPSA and Canada’s Nova Chemicals could be the precursor to a wholesale livery change for the F1 team in 2012.

AT FIRST GLANCE, the cola wars entered a new dimension this week as Pepsico extended its sponsorship of the NFL in a 10-year deal representing an investment of around $2.3bn