Italian national team to wear Emporio Armani
Italy’s national football federation has signed a new partnership with luxury Italian brand Emporio Armani.
AS Monaco leaves Nike, signs six-year kit deal with Kappa
Italian sportswear brand Kappa will pay between €5m ($5.6m) and €6m per season as the new kit supplier at French club AS Monaco, according to industry sources.
AC Milan signs car rental deal with Avis
Italian Serie A club AC Milan has signed a new Official Partner deal with US car rental firm Avis
Puma takes over from Nike as LaLiga match ball supplier
German sports brand Puma has signed as the Official Match Ball Supplier of Spain’s LaLiga.
LaLiga extends title partnership with Santander
Spain’s LaLiga has extended its title sponsorship with Spanish bank Santander.
Under the new deal, Santander will continue to title sponsor the league until the end of the 2020-21 season.
BAT drops McLaren branding for Australian Grand Prix
McLaren Racing Formula One team has confirmed that British American Tobacco (BAT) will sit out the season-opening Australian Grand Prix this weekend
Banco BMG signs new shirt deal with Vasco da Gama – report
Brazilian financial firm Banco BMG has reportedly signed a new main shirt deal with Campeonato Brasileiro Série A club Vasco da Gama.
AT&T named as founding partner of ESL Mobile Open
US telco AT&T has signed as a founding partner of the ESL Mobile Open, the world’s first mobile-only esports league.
Kelme to supply match balls, referee kits to China League One
Spanish sportswear brand Kelme has signed as official match ball supplier and referee kit supplier to China League One, the country’s second-highest division.
BMW signs first esports team deal with Cloud9
German carmaker BMW has signed a new partnership with US esports team Cloud9.
Under the deal, BMW will become the team’s Official Automotive Partner.