Euronics links up as Official Partner of ESL
Dutch multinational electronics retail group Euronics has signed a new partnership with Germany’s ESL, the world’s largest esports event organiser.
GOL signs as Official Airline of Copa América 2019
Brazilian airline GOL Linhas Aéreas Inteligentes has signed a new partnership with Conmebol for the Copa América 2019.
Umbro retains key partnerships with Everton, West Ham
British sportswear brand Umbro has renewed its kit-supply agreements with Premier League clubs Everton and West Ham.
Infront reveals ex-employee believed to have defrauded clients
Infront is expected to announce today that a former employee is under criminal investigation for “disloyal and unfaithful business management” during their time at the agency.
Betway renews with West Ham, breaks its own record partnership fee
Global sportsbook and casino brand Betway has paid a new record fee to extend its partnership with Premier League club West Ham
Joma closes kit deals with Atalanta, SD Eibar, TSG Hoffenheim
Spanish sportwear brand Joma has signed new kit deals with Atalanta, SD Eibar and TSG Hoffenheim.
The deals include new partnerships with SD Eibar and TSG Hoffenheim and an extension with Atalanta
Macron signs new referee kit partnership with Uefa
Italian sportswear brand Macron has signed a new referee kit partnership with Uefa.
Under the deal, Macron will provide referee uniforms for all Uefa competitions for the next three years, until 2022
Liverpool extends record-breaking, 27-year partnership with Carlsberg
Premier League club Liverpool has extended its record-breaking partnership with Danish beer brand Carlsberg
UFC teams up with Aurora Cannabis, links up with Thorne nutrition
The Ultimate Fighting Championship (UFC) has signed new partnerships with Canadian CBD firm Aurora Cannabis and US sports nutrition brand Thorne
Manchester United still the leading sponsorship platform in English football, says new report
Manchester United is still the leading sponsorship platform in English football, according to a new report from sponsorship analytics firm DataPOWA