Florida State pens multimedia rights deal with Legends
Legends, the global experiences firm, has expanded its role in the US college sports scene, signing a 10-year multi-media rights partnership with Florida State University (FSU)
EXCLUSIVE: Sainz in pole position for Red Bull Extreme H sponsorship
SportBusiness understands Red Bull will adorn the livery of a yet-to-be decided team next year in addition to an already-announced partnership with Extreme H as its official energy drinks partner.