Faaez Samadi

The Asian Football Confederation (AFC) has announced Earthlink as a regional sponsor of its 2026 Asian Cup qualifiers

Concerns linger over the financial health of Le Coq Sportif as the French Rugby Federation (FFR) moves on from a six-year kit supply term to return to previous sponsor Adidas.

Betano's aggressive expansion into football shows no signs of slowing down after being unveiled as Uefa's new global betting sponsor for the Europa League and Conference League competitions.

Australian wine brand Oxford Landing has been announced as the latest sponsor of the British & Irish Lions tour in 2025

Chinese consumer electronics manufacturer Hisense has signed a three-year regional sponsorship with Real Madrid in Spain, Africa and the Middle East

In recognition of Skin Cancer Awareness Month in May, ZO Skin Health leveraged its partnership with West Ham United Women to launch the ‘In Plain Sight’ campaign.  

Saudi Pro League football club Al-Nassr has hired the Sportfive agency to develop and lead the team's global sponsorship strategy as it seeks to attract more international brands.

World Rugby has expanded its relationship with Two Circles to make it the governing body's principal sponsorship and digital sales agency, almost two years since deciding to centralise the bulk of its commercial and media operations.

Newcastle United has announced a new multi-year sponsorship deal with online trading platform VT Markets

Just after Saudi Arabia's Public Investment Fund (PIF) announced a new partnership with Concacaf, Riyadh Air has unveiled a multi-year sponsorship with the football governing body.