OneTeam Partners, Panini sign exclusive college licensing deal
Deal to aid creation of physical, digital trading cards and NFTs of student-athletes
NBA, Fanatics open first retail store in UK
Location in London expands international ambitions for both the league, company
2K places WNBA star Parker on special edition NBA game cover
Decorated athlete is first female to reach cover of famed video game franchise
SeatGeek signs landmark ticketing pact with BSE Global
Outdoor space at Barclays Center to be renamed SeatGeek Plaza
MLB renews long-running tie with Mastercard
New term to feature heightened focus on support to small businesses
MLB debuts Ohtani-focused marketing spot
Two-way Japanese superstar to be key focus of MLB's All-Star Game
PointsBet signs former NFL legend Brees as brand ambassador
Newly signed NBC Sports analyst takes equity in global gaming operator
Trail Blazers sign jersey patch deal with StormX
Multiyear pact extends sponsorship activity by cryptocurrency companies
Collectors Holdings acquires Goldin Auctions
Deal reflects fervent push for greater scale in booming collectibles industry
Bold new era begins for US college sports with NIL rule change
Student-athletes now able to commercialize their rights without forfeiting eligibility