Longines leads out FEI Top Partner programme
THE INTERNATIONAL EQUESTRIAN FEDERATION (FEI) aims to add at least five more Top Partner sponsors, its new top sponsorship tier, following its first deal in the tier with watchmaker Longines
Coca-Cola to shake up F1 with Burn brand
Coca-Cola’s long-awaited entry to Formula One sponsorship finally came to light this week after it was revealed the company’s energy drink brand Burn would become a sponsor of the Lotus F1 team.
Uefa Europa League – a worldwide asset
Uefa announced a new three-year partnership with leading global payment service Western Union this week, replacing car manufacturer SEAT as presenting partner of the Europa League
Stephen Urquhart, President of Omega
By Matthew Glendinning