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‘Sponsorship goes far beyond branding assets’ | Lucia Salmaso, BKT Tires
Faaez Samadi
July 5, 2024
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(Pier Marco Tacca/Getty Images)
Lucia Salmaso, BKT Tires Europe managing director, said the brand sponsors sport to make sure it is front-of-mind in its lengthy distribution chain.
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BKT Tires
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