The ‘Chevrolet Good Deeds Cup’ launched on January 20 2023 for its seventh season with a new challenge for young hockey players. For the first time, Chevrolet challenged each minor hockey team to help their communities with multiple good deeds. The team to complete the ‘Most Good Deeds’ rather than the ‘Best Good Deed’, as voted by Canadians in previous editions of the campaign, would earn the title of 'Good Deeds Champion'.
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