‘People spend more time deciding what takeaway they want’ | Peter Robb, Continental Tyres

Peter Robb (Photo: Continental Tyres)
Peter Robb (Photo: Continental Tyres)
High exposure and brand visibility are critical to any sports sponsorship deal agreed by Continental Tyres. Faaez Samadi speaks to Peter Robb, the company's marketing director for the UK and Ireland, about the firm's sponsorship strategy.

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