‘People spend more time deciding what takeaway they want’ | Peter Robb, Continental Tyres

Peter Robb (Photo: Continental Tyres)
Peter Robb (Photo: Continental Tyres)
High exposure and brand visibility are critical to any sports sponsorship deal agreed by Continental Tyres. Faaez Samadi speaks to Peter Robb, the company's marketing director for the UK and Ireland, about the firm's sponsorship strategy.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

Football

Just Eat Takeaway sees ROI from Uefa club competition deals

21 Mar 2024
Football

Bank of America leaves 'no rock unturned' in World Cup plan

13 Sep 2024
Football

Player power puts sponsors in a spin as Mbappé takes a stand

30 Sep 2022
Football

1998-2022: Adidas versus Nike at the World Cup

7 Dec 2022
Football

'You're in a start-up that has a 100-year history' | Zarah Al-Kudcy, Chelsea Women

28 Nov 2023