Heisman House – Nissan and the Heisman Trophy Trust

Nissan continued their sponsorship of the highly prestigious Heisman Trophy, presented to the best college football player every year since 1935, into 2022. Seeing that their ‘Heisman House’ creative concept continues to create awareness and build brand equity, Nissan has activated their 12th season with evolutions of successful campaign components from previous years rather than reinventing the campaign altogether.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here