French Rugby Federation (FFR)
Ethics clause included in Altrad’s French rugby shirt sponsor renewal
The French Rugby Federation (FFR) has signed a two-and-a-half-year extension to its shirt sponsorship deal with the Altrad Group, although the agreement includes a reciprocal ethics clause amid the ongoing probe into the company’s chairman, Mohed Altrad.
GMF ‘set to end’ FFR sponsorship after nearly four decades
French insurance firm GMF is set to end its sponsorship of the French Rugby Federation (FFR) after 38 years of supporting the governing body.
All Blacks dwarf rival unions in sponsorship income ahead of 2023 Rugby World Cup
New Zealand Rugby is streets ahead of every other national union in its ability to generate sponsorship revenue, earning almost three times as much from its front-of-shirt deal as its next nearest rival.
Vueling commits to three-year French Rugby Federation sponsorship
Vueling Airlines has become an official supplier of France Rugby and its men’s, women’s and sevens national teams.
FFR adds Manpower to sponsorship roster
The French Rugby Federation (FFR) has signed a sponsorship agreement with temporary work and recruitment company Manpower in a deal brokered by the Infront agency
TCL broadens sponsorship portfolio with FFR backing
Chinese consumer appliances firm TCL has become a sponsor of the French Rugby Federation (FFR) in a three-year deal announced today (Thursday)
Laporte steps down from World Rugby role following corruption conviction
Bernard Laporte, president of the French Rugby Federation (FFR), has stepped down as vice-chairman of World Rugby after he received a two-year suspended prison sentence for corruption
La Reinvention – Renault and FFR
In July 2022 automotive giant Renault activated its sponsorship of the Fédération Française de Rugby (FFR) with a multi-channel sporting reinvention campaign that celebrated the brand’s support for the …
Safe Training Jersey – GMF and FFR
A design-led, safety-focused activation from Fédération Française de Rugby (FFR) partner GMF Paris in 2021 saw the insurance company create a campaign which demonstrated its mantra that if ‘insurance mean…
FFR adds support for women’s team in expanded Renault agreement
The French Rugby Federation (FFR) has expanded its sponsorship agreement with automotive manufacturer Renault to include its Mobilize brand
French federation adds pasta brand Lustucru as official supplier
French pasta brand Lustucru has struck an agreement to sponsor the French Rugby Federation (FFR) in a deal that was brokered by the Infront agency
Casino Brands signs with FFR, as IHG strikes EPCR deal
Food distribution group Casino Brands has signed as an Official Partner of the French Rugby Federation (FFR) in a three-year sponsorship until 2024.
IMG brokers FFR-New Era deal as headwear brand grows in rugby union
The French Rugby Federation (FFR) has signed up global headwear company New Era as its new official headwear licensee
FDJ presence in French sport expands with FFR deal
The French Rugby Federation (FFR) has signed a sponsorship contract with France’s national lottery operator Française des Jeux (FDJ).
FFR extends with RATP Group for four more seasons
The French Rugby Federation (FFR) has renewed with long-term sponsor, transport provider RATP Group
IMG signs up Oreca to operate new French rugby online store
The IMG agency has brokered an agreement for Oreca, the multi-channel distribution company heavily involved in motor sports, to operate the online store of the French Rugby Federation (FFR)
Renault returns to sponsor French Rugby Federation after eight-year gap
French carmaker Renault has become a second-tier official partner of the French Rugby Federation (FFR) and its national rugby union teams