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Mariachi Arrival: Jalen Ramsey – Porsche & LA Rams

In September 2021, the LA Rams and automotive partner Porsche teamed up with cornerback Jalen Ramsey and the team’s famous Mariachi Band - which plays at each home game and is unique in the NFL. They created a video-led, digital and social pre-game arrival stunt campaign to ensure the brand, team, the player and the band were front and centre of the pre-match online conversation.

Territory: USA

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