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A round-up of the key sponsorship deals worldwide American football: The NFL entered a partnership with online sports apparel and merchandise retailer Fanatics

A round-up of the key sponsorship deals signed around the world American football: UNIFY Financial Credit Union entered a multi-year partnership with NFL team the Los Angeles Rams

A round-up of the key sponsorship deals signed around the world

A round-up of the key sponsorship deals worldwide American football: The NFL announced Pizza Hut as its new official pizza sponsor

A round-up of the key sponsorship deals worldwide

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Action sports: Obstacle course series Tough Mudder signed a two-year partnership, from 2018 until 2019, with sports beverage company Kill Cliff

A round-up of the key sponsorship deals signed around the world

Action sports: Thai beverage brand Chang was named lead sponsor of this year’s Air Race 1 World Cup.

A round-up of the key sponsorship deals signed around the world

A round-up of the key sponsorship deals signed around the world

A round-up of the key sponsorship deals signed around the world

American football: Oil and lubricants giant Castrol signed a multi-year extension to its partnership with the NFL

American football: PepsiCo-owned water brand Aquafina agreed to serve as the presenting sponsor of NFL’s 2017 Pro Bowl.

Air sports: The International Air Sports Federation entered into a partnership with US asset management firm Noosphere Ventures

Sponsorship deals from June 15 to July 12

A round-up of the key sponsorship deals worldwide.

A round-up of the key sponsorship deals signed around the world

A round-up of the key sponsorship deals signed around the world

A round-up of the key sponsorship deals signed around the world

A round-up of the key sponsorship deals signed around the world