Lizard brains, TV ratings and sell outs: Sports fight for consumer attention

In this month’s Sports Sponsorship Insider, we covered ambitious sponsorship moves in mixed martial arts and esports, along with somewhat less heady growth stories in more mature, mainstream sports, like football, golf and men’s tennis.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here