The Euro 2016 final between hosts France and the eventual champions Portugal delivered more than $20m (€18.4m) value for its sponsors across social media platforms, according to research carried out by London-based visual tracking and analytics start-up SnapRapid for Sports Sponsorship Insider.
This content is available to SportBusiness Sponsorship subscribers only
Talk to our team of experts about a subscription today
Already have an account? Sign in here