New Balance and the Vitality British 10k London Run

Sportswear brand New Balance officially sponsored the Vitality British 10K London Run 2014 on Sunday, 13 July 2014.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

Athletics

British and German athletics federations diverge on sponsorship impact of hosting major events

27 Jan 2014
Athletics

British Athletics wedded to 'family of sponsors'

3 May 2013
Athletics

Simplyhealth tests Great Run series with title rights

27 Jan 2017
Athletics

Virgin Money takes centre stage in five-year transfer of London Marathon title rights

28 May 2013
Athletics

Glasgow 2014 builds on momentum from London 2012

24 Jun 2013