British bookmaker Coral is likely to spend more on sports sponsorship in the next 12 months as it tries to bridge the gap between its UK retail betting market share of around 20 per cent via 1,700 betting outlets and its online betting market share of just five per cent.
You need to be a SportBusiness Sponsorship subscriber to view this content
Talk to our team of experts to learn more about the benefits of subscribing
Already have an account? Sign in here