Farmers Insurance’s sponsorship of the PGA TOUR’s Farmers Insurance Open delivered on several objectives for the Farmers Insurance brand in 2013. Key goals were to drive brand positioning and exposure nationally; increase overall market share within the valuable golf audience; and positively position Farmers Insurance in the marketplace as a charitable focused corporate citizen.
This content is available to SportBusiness Sponsorship subscribers only
Talk to our team of experts about a subscription today
Already have an account? Sign in here