Activation spend to rise, says industry survey

ACTIVATION SPEND is set to increase over the next 24 months according to almost half the sports marketing industry respondents to the SportBusiness 2012 survey, hosted by SMG Insight/YouGov.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here