The sponsorship rationale for retail chains

THERE IS NO denying that the retail landscape has been transformed in the past 25 years as national and international chains have sprung up to dominate their categories. Whilst this may be distressing for those who look fondly back to a golden age of independent outlets, the trend has opened up opportunities for sponsorship.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here