Samsung take a bite out of Apple’s lead with new tablets

IF TALKING DOWN a rival is a sign of grudging respect, then Steve Jobs’ description of Samsung as a “copycat company” may show Apple is taking the Korean firm seriously. Samsung prefers the term “fast follower” in describing its rapid development of smartphones and tablets, a product of $7bn annual investment in R&D. Its Galaxy handset is set for an international branding exercise which could see it introduced at the various sporting events the company sponsors. - 9/3/2011

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here