Sponsorship Works 2012 – Sponsorship Case Study: Castrol EDGE and Cristiano Ronaldo

Castrol has sponsored one of the world’s greatest and most intriguing football players, the Real Madrid and Portugal star Cristiano Ronaldo since 2009 and has a rich history of using the player in creative and cutting edge activations that reflect the high-performance values of its products. Castrol’s sponsorship of the player provided a fantastic asset to work with, and Ronaldo became the star of the campaign for Castrol's new engine oil. 

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