Licensing

Digital trading card platform OWNIC has announced a new licensing agreement with Benfica

Elite Sports Group, the exclusive UK brand partner to Danish sportswear firm Hummel, has gone into administration

English Premier League club Arsenal has renewed its long-running association with video game developer Konami

The French Football Federation (FFF) has signed an exclusive partner deal with video game publisher Konami Digital Entertainment until 2026

McLaren Racing has expanded its agreement with eyewear brand SunGod