La Liga

PROJECT DETAILS Sponsorship title: Betfair Official Partner of FC Barcelona Duration of sponsorship: July 2016 – July 2019 Entered by: CAA Sports Consulting Sponsor’s industry sector: Betting Right

Spanish LaLiga club Barcelona has extended its sponsorship agreement with Turkish home appliances brand Beko for three seasons, from 2018-19 to 2020-21.

CSM Sport & Entertainment, the sports marketing agency owned by Chime Communications, beat off strong competition from rival agencies IMG and the WPP-owned ESP Properties to become exclusive global agent…