La Liga
Social media key to Betfair and FC Barcelona partnership
PROJECT DETAILS
Sponsorship title: Betfair Official Partner of FC Barcelona
Duration of sponsorship: July 2016 – July 2019
Entered by: CAA Sports Consulting
Sponsor’s industry sector: Betting
Right
Beko deal adds to Barcelona’s commercial momentum
Spanish LaLiga club Barcelona has extended its sponsorship agreement with Turkish home appliances brand Beko for three seasons, from 2018-19 to 2020-21.
CSM wins LaLiga contract to sell global deals
CSM Sport & Entertainment, the sports marketing agency owned by Chime Communications, beat off strong competition from rival agencies IMG and the WPP-owned ESP Properties to become exclusive global agent…