Key Deal
Coveted headphone asset to be split as part of NFL Sony deal
Sony and pre-existing sponsor Verizon will share branding positions on the headsets worn by coaches and players on the sidelines in NFL games, after the two brands agreed on a multi-faceted sponsorship deal with the American football league.
‘Everything was on the table’ | Inside the Barcelona Spotify deal
Large array of sponsorship assets initially discussed
Club turned down bigger offers than Spotify
Brand made concessions to win members’ approval
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