Frontloaded
Rolex is the one F1 has been waiting for
IT WAS THE sponsorship image of 2010: Bernie Ecclestone with a black eye with the strapline "see what people will do for a Hublot"
Boxing not too clever for brands
MANNY PACQUIAO vs JUAN MANUEL MARQUEZ: The upcoming Manny Pacquiao and Juan Manuel Marquez fight at the MGM Grand in Las Vegas highlights the paucity of major brands in boxing
Football a flash in the pan for Pepsi
PEPSI INDIA EMERGED as the new title sponsor of the Indian Premier League (IPL) last month in a move which sees the brand refocus its marketing efforts back to cricket after running a more football-centric…
Psst… wanna brand this stadium?
THE NAMING RIGHTS to London’s Olympic Stadium are again the subject of speculation now that West Ham United has been named as the preferred bidder for a concession to play at the venue by the London L…
Samsung succession planning shows Koreans still do things differently
SAMSUNG MAY BE the world’s leading electronics company by sales, but its process for choosing its top management is more reminiscent of the selection of Chinese party leaders than it is of a modern public c…
Npower puts new energy into charity not sport
NPOWER IS THE latest brand to announce it is distancing itself from sport and switching strategy to charitable causes when its current sponsorship deals end
Plenty more mileage in dynamic airline industry
IN MANY WAYS some airlines are like armies: they carry a country’s flag, take it into new territories and the impression they leave lasts long in the memory around the world.
When the party’s over
IT IS AN INEVITABLE fact of life that for every press release announcing a brave new sponsorship between brand and sport, there are a roughly equivalent number of withdrawals, cancellations or simply lapses
Mars hits sweet spot with NASCAR marketing gong
MARS INCORPORATED was handed the 2012 NASCAR Marketing Achievement Award in Las Vegas this week in recognition of its 23-year association to the sport
Etihad flies past Emirates online
LAST WEEK, Arsenal FC announced a new £150m deal which granted Emirates, the Dubai-based national airline carrier, a five-year extension to their shirt partnership with the club and an extension to the …
NHL lockout is lose-lose for sponsors
SPONSORS vs THE NHL LOCKOUT: Last week, the National Hockey League (NHL) scrapped another two weeks of the regular season and junked the 2013 All-Star Game in Columbus, Ohio, scheduled for January