Rolex is the one F1 has been waiting for

IT WAS THE sponsorship image of 2010: Bernie Ecclestone with a black eye with the strapline "see what people will do for a Hublot". The F1 supremo had been mugged and thieves made off with personal belongings including a watch courtesy of the then timing sponsor.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here