Tennis

French financial services company BNP Paribas has extended its sponsorship of the French Open grand slam tennis tournament.

Professional and financial services company Deloitte has agreed a wide-ranging sponsorship deal with the United States Tennis Association.

The International Tennis Federation has ended its partnership with betting and gaming company Betway early after introducing a policy to cease having sponsors in the sector.

Japanese apparel brand Uniqlo has reached an agreement with the International Tennis Federation to extend its title sponsorship of the Wheelchair Tennis Tour.

The Women’s Tennis Association has entered into a partnership with financial services company Cambridge Global Payments.

Tennis Australia, the country’s governing body for the sport and organiser of the Australian Open Grand Slam tournament, has increased its sponsorship revenue by 113 per cent over the past four years as it turns its eyes to Asia for future growth.

Full interactive data report on sponsorship across the grand slams and other major world tours.

Full interactive data report on sponsorship across the grand slams and other major world tours. [tableau width=1020px height=1411px view=SSITennisStoryboard/EliteTennis2016]

Sports equipment manufacturer Wilson has extended its partnership with the Tennis Australia governing body, through which it serves as the official ball of the Australian Open grand slam tournament.

The ATP Tour, the men's professional tennis circuit, is actively marketing the title sponsorship rights for the season-ending ATP World Tour Finals after 2016.

Uncertainty over the future venue for the ATP World Tour Finals, the season-ending men’s tennis tournament currently hosted in London, opened the door to late-signing brands for this year’s tournament tha…

Cereal and protein bar brand Nature Valley has taken sponsorship positions in UK tennis to help launch a new product which fits the sport's demographic in the country.

The Association of Tennis Professionals (ATP), the governing body of the men’s game, has renewed its partnership with French tennis equipment manufacturer Tecnifibre.

Ice cream brand Häagen-Dazs has agreed a deal to sponsor the 2017 edition of the Australian Open grand slam tennis tournament.

French fashion brand Lacoste has agreed a deal with the Association of Tennis Professionals to extend its partnership with the season-ending ATP World Tour Finals event.

US multinational food and beverage corporation PepsiCo has entered into a multi-year partnership with the United States Tennis Association.