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USTA serves up PepsiCo partnership

US multinational food and beverage corporation PepsiCo has entered into a multi-year partnership with the United States Tennis Association.

The agreement names PepsiCo as an official sponsor of the USTA national campus in Orlando, Florida, which is due to open in January.

As part of the deal, PepsiCo soft drinks, isotonic drinks and water will be served on-site at the campus.

In addition, PepsiCo’s isotonic drinks brand, Gatorade, will serve as the official sports drink of the campus. Gatorade products will be made available to athletes at the campus’ Adidas Performance Center.

Community initiatives will also be organised to promote a healthy and active lifestyle among locals.