Road Cycling
Cofidis extends as pro cycling team title sponsor
French consumer credit company Cofidis will continue to sink more than €10m ($10.7m) per year into its men's, women's and paracycling teams through 2028, despite limited success on the road in recent years.
Škoda extends with Tour de France and La Vuelta for Europe market boost
Škoda Auto has doubled down on its sponsorships profile in road cycling by extending as a main sponsor of the Tour de France and La Vuelta Grand Tour races for both men and women.
Continental back as Giro d’Italia top sponsor
Continental, the German tyre manufacturer, has returned as a sponsor of road cycling's Giro d'Italia after a four-year hiatus
Dutch conglomerate Pon set to succeed Jumbo as top cycling team sponsor
The future of Team Jumbo-Visma, the top professional cycling team from the Netherlands, looks to have been secured with Pon Holdings, a Dutch conglomerate in the transportation sector, stepping into replace…
TikTok adds Tour de France to sports sponsorship portfolio
Short-form video platform TikTok has become an ‘Official Supplier’ of the Tour de France men’s and women’s races, starting from July 1.
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Cottages website upgrades to ‘Points Jersey Partner’ for 2023 Tour of Britain
Cycling’s Tour of Britain has signed up a ‘Points Jersey Partner’ in the form of holiday cottages and luxury homes provider, cottages.com, but has yet to confirm a title sponsor for this year’s race.
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Krys renews Tour de France sponsorship, adds Tour de France Femmes
French optical lenses company Krys has renewed as a Major Partner of the Tour de France and the main sponsor of the white jersey, the classification for young riders, until 2026.
Castelli to continue to produce Giro’s iconic Pink jersey to 2026
The top riders in the Giro d’Italia grand tour race will continue to wear jerseys made by Castelli until at least 2026, after the Italian sportswear firm today (Monday) announced an extension of its s…
Cofidis extends as a main sponsor of La Vuelta
Consumer credit and mobile banking group Cofidis has extended its sponsorship of Spain’s La Vuelta Grand Tour cycling event for two more years until 2024.
Banca Mediolanum extends as Giro d’Italia ‘blue jersey’ sponsor
Italian bank, insurance and asset management group Banca Mediolanum has renewed as a top tier sponsor of the Giro d'Italia Grand Tour cycling race for another three years
Carrefour extends with La Vuelta
Supermarket chain Carrefour Spain has extended its main sponsorship of Spanish road racing classic La Vuelta and become title sponsor of La Vuelta Femenina for the first time
AJ Bell extension ends Tour of Britain title sponsorship search
UK investment platform AJ Bell has extended as title sponsor of the upcoming Tour of Britain cycling event for a second year, despite a wider search for a new lead sponsor by the race organisers in 2022
Soudal makes co-title switch from Lotto to QuickStep cycling team
Belgian pro cycling team QuickStep-AlphaVinyl will become Soudal-QuickStep in 2023 under a new five-year co-title deal with the Soudal sealant and adhesive brand
Renfe and Finisher join La Vuelta roster
Spanish railway company Renfe has signed as a sponsor of La Vuelta a España cycling Grand Tours event for the seventh consecutive year.
Suez joins FDJ as co-main sponsor of French Women’s World Tour cycling team
French utility company Suez has become the main co-sponsor of the first French team to make the UCI Women’s World Tour (WWT).
Wanda Sports to organise and promote Chinese road cycling league
The Chinese Cycling Association has appointed sports marketing entity Wanda Sports to organise and promote a new national road cycling league, according to Chinese sports industry news website EcoSports.cn
Strava agrees Tour de France sponsorship deal
Strava, the social platform for athletes, has signed a three-year sponsorship deal for the Tour de France and the Tour de France Femmes women's event
Rusvelo stops racing as title sponsor hunt fails; Gorillas signs with Team Jumbo-Visma
The Russian ProTour cycling team formerly known as Gazprom-Rusvelo missed its March 27 deadline to find a new title sponsor and has formally suspended its professional competitive activities