Multi-sport

Furniture manufacturer and retailer DFS has become the official homeware partner of the British Olympic Association in a deal running through to the 2016 summer Olympic Games in Rio de Janeiro.

Professional services firm Deloitte has renewed its partnership with the British Olympic Association until the 2016 summer Olympic Games in Rio de Janeiro.

US-based airline United’s title sponsorship deal for the New York Half Marathon is part of a strategy centred on transport hubs, Mark Krolick, managing director of marketing and product development for United, told Sports Sponsorship Insider.

Dow Chemical Company’s sustainability partnership with the Rio 2016 Organising Committee will cost the brand nothing extra in rights, but could earn it major financial rewards in the lead up to and after the Olympic Games.

Sportswear company Nike has extended its sponsorship of the United States Olympic Committee (Usoc) through to 2020.

South Korean travel operator Sebang Travel has become the official accommodation sponsor of the 2015 Gwangju Summer Universiade multi-sport event.

Communications technology company Motorola Solutions has reached an agreement to serve as the official radio communications supporter of the 2015 European Games in Baku.

Thai-based sports apparel and equipment company FBT has reached a deal to serve as the official uniform partner for the 2015 Southeast Asian (SEA) Games in Singapore.

Financial services company CaixaBank has signed up as a top-tier partner of the 2017 Mediterranean Games in Tarragona, Spain.

South Korean foreign language learning institution Pagoda Education Group has reached an agreement to become the official supplier of language training services for the PyeongChang 2018 winter Olympic Games.

Computer software company Microsoft has struck a three-year partnership, from 2014-15 to 2016-17, with the Special Olympics.

Russia’s state-owned energy giant Gazprom has extended its support of the Russian Olympic Committee to include the 2016 Olympic Games and 2018 winter Games.

The Korean arm of multinational professional services network PricewaterhouseCoopers has agreed to become an official supplier to the PyeongChang 2018 winter Olympic Games in the accounting services category.

Dow Chemical Company’s sustainability partnership with the Rio 2016 Organising Committee could earn it major financial rewards in the lead up to and after the Olympic Games.

National Collegiate Athletics Association (NCAA) conference the Pac-12 has agreed an expanded three-year partnership with mutual life insurance company New York Life.

Chinese sportswear company 361° has agreed a deal to become an official supporter of the Rio 2016 Olympic and Paralympic Games.