Motorsport
Red Bull Racing bags Walmart deal
Formula 1 team Red Bull Racing has added to its sponsorship portfolio ahead of the 2021 season by agreeing a one-year deal with US retail corporation Walmart
Nascar, Pit Boss Grills announce multiyear extension
US stock car racing series Nascar has announced a multiyear partnership extension with Pit Boss Grills, continuing the brand’s designation as the official grill of Nascar.
DHL extends status as F1’s longest serving global partner
Logistics company DHL has agreed a multi-year extension to its contract as a global partner of the Formula 1 motor-racing championship
Therabody enters F1 market with Red Bull Racing as Williams signs up Bremont
Technology and wellness brand Therabody has signed up as the official recovery partner of Formula 1 team Red Bull Racing
Nexa3D signs with Williams Racing as F1 team’s commercial chief reels in new deals
Williams Racing has added polymer 3D printing company Nexa3D to its sponsorship roster, the latest in a slew of new deals under the team’s commercial and marketing director Tim Hunt.
Armani suits Ferrari as F1 teams strike new deals before 2021 season
Formula 1 teams Ferrari and Williams have struck new sponsorship deals with brands from the fashion and technology sectors, respectively
Williams steps up energy consumption focus with B&R Industrial Automation
Formula 1 team Williams Racing has signed up automation solutions specialist B&R Industrial Automation to its sponsorship portfolio
Extreme E adds Kärcher as Official Cleaning Supplier
Electric motor racing series Extreme E has signed up Kärcher as its 'Official Cleaning Supplier'.
F1 grants Pirelli another year after delay in regulation changes
Formula One Group has added a year to its sponsorship agreement with tyre manufacturer Pirelli
Instacart to sponsor Nascar Cup Series race at Phoenix Raceway
Online grocery platform Instacart has been announced as the title sponsor for Phoenix Raceway's Nascar Cup Series race on March 14.
The race will be officially called the Instacart 500.
DAZN signs up Tsunoda and Scuderia AlphaTauri in Japanese F1 push
DAZN has signed up Japanese Formula 1 driver Yuki Tsunoda as a brand ambassador to promote the OTT subscription platform in Japan
Haas F1 secures Uralkali as new title sponsor
The Haas F1 racing team has unveiled Russian potash fertiliser producer and exporter Uralkali as its new title sponsor
F1 swaps champagne for sparkling wine with Ferrari Trento deal
Motor racing's Formula One has signed up sparkling wine brand Ferrari Trento to its sponsorship portfolio
Sponsorship hat-trick for Aston Martin, including cryptocurrency first
Aston Martin has continued its sponsorship drive ahead of its return to the Formula 1 grid, claiming a first through a deal with cryptocurrency platform, Crypto
Formula E’s DS Techeetah paid by trading profits in eToro sponsorship
Formula E team DS Techeetah has signed an innovative sponsorship agreement with global investment platform eToro
Cyber protection brand Acronis extends with Williams Racing
Williams Racing has extended its multi-year sponsorship with cyber protection brand Acronis
DoorDash named Nascar’s official on-demand delivery platform
US stock car racing series Nascar has secured a multiyear partnership with online food delivery service DoorDash, which has been designated its official on-demand delivery platform
EchoPark becomes title partner of inaugural Nascar Cup Series Race at COTA
Pre-owned vehicle retailer EchoPark Automotive will become the title partner of the inaugural Nascar Cup Series race at Circuit of the Americas in Austin, Texas, which is taking place on May 23