Golf

Technology company Microsoft has entered into a partnership with the PGA of America golf organisation, through which it will sponsor the US team at this year’s Ryder Cup.

Golf’s PGA Tour has entered into a partnership with Cologuard, the at-home colon cancer screening test of molecular diagnostics company Exact Sciences.

German sportswear manufacturer Adidas has renewed its apparel partnership with the USA Golf national governing body.

Scotch whisky distiller Loch Lomond Group has entered into a partnership with golf’s Open Championship.

Scottish car dealership group Arnold Clark has agreed a deal to sponsor the 2019 edition of the Solheim Cup women's golf event, which will be held at Gleneagles in Scotland.

Fiji Airways has signed up as the presenting partner of the Fiji International golf tournament.

Automobile, home and small business insurers Farmers Insurance has agreed to continue as title sponsor of PGA Tour golf event the Farmers Insurance Open.

Golf’s PGA Tour has extended an agreement with Servpro, a provider of fire and water clean-up services.

Motorcycle manufacturer Hero has renewed a title-sponsorship agreement for the Indian Open golf tournament.

The Ladies Professional Golf Association has unveiled NEC as the organisation’s official technology partner.

Sumitomo Mitsui Banking Corporation has renewed its title sponsorship of the Singapore Open golf tournament.

North American Major League Baseball franchise the Texas Rangers has agreed a naming-rights deal with a refurbished golf club near to its Globe Life Park home.

Golf’s PGA Tour has renewed its marketing partnership with the Hawai’i Tourism Authority.

The European Tour and PGA of America have signed off on the first new Worldwide Partner deal for the Ryder Cup since February 2013.

The PGAs of Europe golf body has entered into a partnership with US fashion and lifestyle brand Ralph Lauren.

UK-based travel insurance company Staysure has been named as the first title sponsor of golf’s European Senior Tour.

Accounting firm Grant Thornton has agreed a five-year deal to become an official marketing partner of golf’s PGA Tour.  

Japanese electronics company Sony has renewed its title sponsorship of PGA Tour golf event the Sony Open.