Golf
Microsoft backs Team USA for Ryder Cup
Technology company Microsoft has entered into a partnership with the PGA of America golf organisation, through which it will sponsor the US team at this year’s Ryder Cup.
Cologuard seeks to raise awareness with PGA Tour partnership
Golf’s PGA Tour has entered into a partnership with Cologuard, the at-home colon cancer screening test of molecular diagnostics company Exact Sciences.
USA Golf extends with Adidas ahead of Tokyo 2020
German sportswear manufacturer Adidas has renewed its apparel partnership with the USA Golf national governing body.
The Open signs whisky partner
Scotch whisky distiller Loch Lomond Group has entered into a partnership with golf’s Open Championship.
Arnold Clark supports Scotland’s Solheim Cup
Scottish car dealership group Arnold Clark has agreed a deal to sponsor the 2019 edition of the Solheim Cup women's golf event, which will be held at Gleneagles in Scotland.
Airline upgrades Fiji International golf partnership
Fiji Airways has signed up as the presenting partner of the Fiji International golf tournament.
Farmers Insurance extends sponsorship of PGA Tour event
Automobile, home and small business insurers Farmers Insurance has agreed to continue as title sponsor of PGA Tour golf event the Farmers Insurance Open.
PGA Tour renews Servpro deal
Golf’s PGA Tour has extended an agreement with Servpro, a provider of fire and water clean-up services.
Hero on board for Indian Open
Motorcycle manufacturer Hero has renewed a title-sponsorship agreement for the Indian Open golf tournament.
LPGA signs technology partnership with NEC
The Ladies Professional Golf Association has unveiled NEC as the organisation’s official technology partner.
SMBC extends backing of Singapore Open
Sumitomo Mitsui Banking Corporation has renewed its title sponsorship of the Singapore Open golf tournament.
MLB’s Rangers in golf partnership
North American Major League Baseball franchise the Texas Rangers has agreed a naming-rights deal with a refurbished golf club near to its Globe Life Park home.
PGA Tour extends partnership with Hawaii tourism body
Golf’s PGA Tour has renewed its marketing partnership with the Hawai’i Tourism Authority.
Ryder Cup deal imminent for stalled Worldwide Partner plan
The European Tour and PGA of America have signed off on the first new Worldwide Partner deal for the Ryder Cup since February 2013.
Ralph Lauren teams up with PGAs of Europe
The PGAs of Europe golf body has entered into a partnership with US fashion and lifestyle brand Ralph Lauren.
European Senior Tour secures first title sponsor
UK-based travel insurance company Staysure has been named as the first title sponsor of golf’s European Senior Tour.
Grant Thornton signs wide-ranging PGA Tour deal
Accounting firm Grant Thornton has agreed a five-year deal to become an official marketing partner of golf’s PGA Tour.
Sony extends long-running backing of PGA Tour event
Japanese electronics company Sony has renewed its title sponsorship of PGA Tour golf event the Sony Open.