Fiji Airways has signed up as the presenting partner of the Fiji International golf tournament.
Under the deal, the tournament will be known as the Fiji International presented by Fiji Airways.
The length of the agreement was not disclosed, but Fiji Airways sealed the deal after having served as a platinum partner of the event for the past three years.
The tournament, whose reigning champion is Australia’s Jason Norris (pictured), will take place from August 2-5 this year at Natadola Bay Championship Golf Course. The event will be tri-sanctioned by the PGA Tour of Australasia, the European Tour and the Asian Tour.
“Sports sponsorship forms a part of our current commercial strategy for brand recognition and we’re happy to align ourselves with valuable names that reach across a diverse range of markets,” Fiji Airways managing director and chief executive Andre Viljoen said. “As we continue to grow our airline network, partnerships such as this help us in reaching new audiences, audiences who will potentially be guests on board us in the future.”
Fiji Airways already has an extensive sponsorship portfolio in rugby union, including serving as a partner of Fiji’s successful national sevens team.