Darts
‘The Big 180’ – Paddy Power, PCUK and the World Darts Championship
Paddy Power leveraged its World Darts Championship title sponsorship rights in support of the charitable organisation Prostate Cancer UK.
BetMGM targets Premier League Darts as ‘showtime’ property
BetMGM is aiming to bring Vegas-style entertainment to the UK market with its Premier League Darts title sponsorship deal.
Paddy Power ups the ante with World Darts Championship title deal
Paddy Power’s title sponsorship of the Professional Darts Corporation’s (PDC) World Darts Championship is the brand’s most significant sports sponsorship deal to date.
Cazoo sports sponsorship withdrawal continues with World Darts Championship
Cazoo has been replaced by Irish bookmaker Paddy Power as the title sponsor of the World Darts Championship, marking the online car retailer's latest move away from the sports sponsorship sector
My Diesel Claim takes on World Cup of Darts title sponsorship
Law firm Pogust Goodhead has agreed a deal with the Professional Darts Corporation (PDC) to promote its My Diesel Claim service through title sponsorship of the 2023 World Cup of Darts
Betfred extends backing of PDC’s World Matchplay
Gambling firm Betfred has renewed its title sponsorship of the Professional Darts Corporation (PDC) World Matchplay darts tournament until 2025
Cazoo expands PDC deal again, adds World Darts Championship naming rights
The Professional Darts Corporation (PDC) has expanded its sponsorship agreement with online car retailer Cazoo to include the naming rights to four more of its flagship events
PDC extends BoyleSports title sponsorship of World Grand Prix
The Professional Darts Corporation (PDC) has extended its sponsorship deal with gambling platform BoyleSports
Cazoo ups PDC sponsorship to include Premier League title rights
The Professional Darts Corporation (PDC) has expanded its sponsorship association with online car retailer Cazoo
Manscaped teams up with PDC’s World Matchplay
Men’s grooming and hygiene brand Manscaped has agreed a deal with the Professional Darts Corporation to sponsor the 2021 World Matchplay championship.
Cazoo expands Matchroom deal to include more snooker, plus darts events
The Matchroom Sport agency has expanded its sponsorship association with online car retailer Cazoo, adding six additional event sponsorships in snooker and darts
Sportsbreaks.com adds PDC to portfolio with football deals to come
The Professional Darts Corporation (PDC) has signed up business travel company Clarity Travel’s consumer travel provider Sportsbreaks.c
Remote Dart League adds GeoComply as title sponsor ahead of second edition
The Remote Darts League (RDL) has signed up geolocation compliance technology company GeoComply as its title sponsor
Dearth of sponsorship income prompts huge fall in BDO World darts prize money
A lack of sponsorship revenue has been cited by the British Darts Organisation (BDO) as the reason for the prize money being significantly reduced at its 2020 World Darts Championship event
BetVictor extends World Cup of Darts title deal into 2020
Online gambling company BetVictor has renewed its title sponsorship of the World Cup of Darts – the national team competition owned by darts’ governing body, the Professional Darts Corporation (PDC).
BoyleSports sponsors PDC’s World Grand Prix
Irish bookmaker BoyleSports has agreed a three-year deal with the Professional Darts Corporation to title sponsor its World Grand Prix event
World Cup of Darts lands BetVictor as title sponsor
Online gambling company BetVictor has been unveiled as the title sponsor of this year’s World Cup of Darts.
BetVictor steps up PDC backing with Masters sponsorship
Online gaming company BetVictor has enhanced its association with the Professional Darts Corporation by taking title sponsorship of its Masters tournament