Cycling

Opticians chain Krys has enhanced its partnership with the Tour de France by striking a deal to sponsor the cycling event’s white jersey.

Flooring manufacturer Quick-Step has agreed a two-year extension to its title sponsorship of Belgian UCI WorldTour team Etixx – Quick-Step Pro Cycling.

The International Cycling Union (UCI) has extended its partnership with training videos producer the Sufferfest as the official sponsor of its 2015 Women Road World Cup.

Czech automotive manufacturer Skoda has secured an agreement to replace French betting company PMU as the points classification jersey sponsor at cycling event the Tour de France.

South-Africa based IT solutions and services provider, Dimension Data, this month, struck its biggest sponsorship to date when it signed a five-year Official Technology Partner deal, from 2015 to 2019, with Amaury Sport Organisation (ASO), owners of the Tour de France and other cycling events.

Online bicycle store Chain Reaction Cycles has renewed and expanded a sponsorship deal with the Tour of Britain cycling event.

UK banking chain Yorkshire Bank has struck a deal to become the first sponsor of the inaugural Tour de Yorkshire cycling event.

Performance management software solutions group Tagetik has reached a deal to become an official partner of the Italian Cycling Federation (FCI).

The International Cycling Union (UCI) has extended its long-standing partnership with Italian sportswear manufacturer Santini.

Lexus, the luxury car manufacturing division of Japanese automotive giant Toyota, has agreed a multi-year sponsorship deal for the Tour of California cycling race.

Chilean wine brand Vina Cono Sur has signed an extended three-year sponsorship deal with the Tour de France cycling race.

Grocery store chain Martin’s has reached an agreement to serve as the official supermarket of the 2015 International Cycling Union (UCI) Road World Championships.

Russian UCI WorldTour cycling outfit Team Katusha has announced a deal to make Spanish caviar producer Caviar de Riofrio one of its main sponsors.

Prudential RideLondon was created as a legacy of the 2012 Olympic and Paralympic Games to inspire more people to take up cycling and to generate economic benefit by showcasing London and the nearby county of Surrey to national and international audiences.

Luxury carmaker Jaguar first partnered with the Team Sky ProTour cycling team in 2010 when the brand joined as a third-tier Official Supplier. Given Jaguar and Team Sky’s shared beliefs, and the importance to both organisations of the relationship between man, machine and road, it was a fitting partnership.

Dutch travel company Sunweb has agreed a two-year sponsorship deal with UCI WorldTour cycling outfit Team Giant-Alpecin.