Cricket
ACC extends TCM sponsorship sales remit
The Asian Cricket Council (ACC) has retained TCM Sports Management once more as its exclusive sponsorship sales agency for the Asia Cup.
CPL to sell media, sponsorship rights for Guyana’s T20 event
The Caribbean Premier League is to take on full responsibility for the commercialisation of a new Twenty20 cricket tournament, planned for Guyana towards the end of this year
Sportfive makes cricket move with masters league
Sportfive has unveiled its first foray into cricket since the arrival of Seamus O’Brien to head up its Asia-Pacific business with the establishment of a ‘Masters’ T20 league featuring Indian cricket legend Sachin Tendulkar.
PCB ordered to ban betting sponsorships
The Pakistan Cricket Board (PCB) has been banned from agreeing sponsorship deals with betting companies after the Peshawar High Court considered a petition which challenged deals with so-called ‘proxy’ firms.
Lahore stadium deal key for PCB finances as Champions Trophy looms
The Pakistan Cricket Board has secured much-needed new funds through selling naming rights to the Lahore Stadium to the Bank of Punjab.
Invest Barbados latest local brand to sponsor Barbados Royals
Caribbean Premier League franchise Barbados Royals secured two new additions and one renewal across its top three sponsorship positions ahead of the 2024 edition of the T20 tournament.
Hunter swaps E1 for CWI commercial post
Cricket West Indies (CWI) has appointed experienced UK sports industry executive Rupert Hunter as its new chief commercial officer, SportBusiness can reveal.
CSA signs Dafabet as national team shirt sponsor
Cricket South Africa has unveiled online gambling company Dafabet as a shirt sponsor of its international teams, adding to a separate agreement it has with rival firm Betway for its franchise league, SA20.
Accenture to showcase expertise through MI New York jersey deal
Accenture was encouraged to sponsor Major League Cricket team MI New York because of the franchise’s willingness to tap into areas such as AI and analytics to develop off and on-pitch performance.
Yorkshire hires SGI for Headingley naming rights hunt
Yorkshire joins Warwickshire in entering the stadium naming rights marketplace, appointing Sporting Group International to seek out a new sponsor.
EXCLUSIVE: Rothesay ECB deal includes County Championship title rights
Pensions insurance specialist Rothesay will take over cricket’s County Championship title sponsorship rights from 2025, SportBusiness can reveal.
Rothesay pays premium for Ashes year in ECB Test deal
The value of pension insurance specialist Rothesay’s new sponsorship agreement with the England and Wales Cricket Board (ECB) fluctuates depending on the calibre of England’s test match opponents, SportBusiness Sponsorship understands.
ECB looks to insurance sector again with Rothesay
The England and Wales Cricket Board continues to leverage the insurance sector for its Test match title sponsor position after a new deal with Rothesay.
EXCLUSIVE: Edgbaston seeks first naming-rights sponsor
The Edgbaston Stadium commercial team is looking to sell naming rights to the home of Warwickshire County Cricket Club for the first time, SportBusiness can reveal
Aramco seeking to capitalise on global cricket calendar with ICC renewal
Aramco is using its top-tier sponsorship renewal with the International Cricket Council to target B2B clients and end consumers in key markets.
EXCLUSIVE: MLC seeking naming sponsor for Texas stadium after T20 World Cup role
The organisers of Major League Cricket (MLC) are in the market for a naming-rights sponsor for the Grand Prairie stadium in Texas, SportBusiness can reveal
Cognizant title deal drives sponsorship growth for Major League Cricket
Vijay Srinivasan, chief executive of American Cricket Enterprises, the promoter of Major League Cricket, says the T20 league is ahead of schedule in its growth journey.
MI New York signs Accenture amid MLC commercial traction
Mumbai Indians-owned MI New York has signed Accenture as its front-of-shirt sponsor in the latest signal of the upward trajectory of Major League Cricket (MLC).