Basketball

The NBA teamed up with independent music distributor UnitedMasters to use the league’s 1.6bn fanbase as a source of new music discovery.

HDTV brand Vizio has signed a season-long partnership with the NBA’s LA Clippers.

The Euroleague Basketball governing body has signed a Germany-focused sponsorship deal with the Frutti Extra drinks brand

NBA sponsor Budweiser partnered with the National Basketball Players Association on an initiative commemorating the retirement of 13-time NBA All-Star Dwyane Wade.

The Chinese Basketball Association has agreed a sponsorship deal with Chinese dairy products company Inner Mongolia Yili Industrial Group, which will become a partner of the Chinese domestic league

The Chinese Basketball Association has agreed a sponsorship deal with tourist resort operator Chimelong Group, which will become a partner of the Chinese domestic league

NBA basketball franchise the Los Angeles Lakers has agreed a long-term extension to its deal with Delta Air Lines, along with signing a new multi-season partnership with law firm Jacob Emrani

The NBA has signed snack brand Pringles as a sponsor of its Paris Game 2020

German sportswear manufacturer Adidas is reportedly looking to cut short a five-year endorsement deal with Washington Wizards guard John Wall less than two years into the agreement due to the National…

Presenting the Total Health Forum with the NBA allowed Kaiser Permanente to integrate its brand with the US healthcare community and amplify that integration via digital/social extensions.

The NBA’s Utah Jazz has extended its jersey patch deal with software brand Qualtrics in support of the ‘5 For The Fight’ cancer research campaign. T

After decades of promoting NBA games with TV commercials and years of declining live television audiences, official broadcaster ESPN changed its strategy and switched to using real-time NBA footage social promos to generate FOMO and drive fans to click directly to live game coverage.

Australian gambling and entertainment group Tabcorp has signed a multi-year agreement with the National Basketball Association to show the NBA TV channel in more than 4,400 retail and entertainment venues…

NBA team Miami Heat has extended its association with American Airlines to a global level, with the brand now serving as the team’s official airline and international marketing partner.

Global financial institution ING has signed up as the title sponsor of the Turkish Basketball Super League

Leading footwear and apparel manufacturer Nike has been named the presenting partner of the NBA Mexico City Games for the third consecutive season.