Basketball

Presenting the Total Health Forum with the NBA allowed Kaiser Permanente to integrate its brand with the US healthcare community and amplify that integration via digital/social extensions.

The NBA’s Utah Jazz has extended its jersey patch deal with software brand Qualtrics in support of the ‘5 For The Fight’ cancer research campaign. T

After decades of promoting NBA games with TV commercials and years of declining live television audiences, official broadcaster ESPN changed its strategy and switched to using real-time NBA footage social promos to generate FOMO and drive fans to click directly to live game coverage.

Australian gambling and entertainment group Tabcorp has signed a multi-year agreement with the National Basketball Association to show the NBA TV channel in more than 4,400 retail and entertainment venues…

NBA team Miami Heat has extended its association with American Airlines to a global level, with the brand now serving as the team’s official airline and international marketing partner.

Global financial institution ING has signed up as the title sponsor of the Turkish Basketball Super League

Leading footwear and apparel manufacturer Nike has been named the presenting partner of the NBA Mexico City Games for the third consecutive season.

Catalan Basketball club Bàsquet (Baxi) Manresa has added telecommunications operator Fibracat as a sponsor for the Basketball Champions League (BCL) competition.

Coca-Cola’s NCAA Final Four sponsorship laid the groundwork for the launch of Coca-Cola Orange Vanilla, spreading awareness of the product in host city Minneapolis and the wider US.

The Washington Wizards are continuing their outreach into Japan following the arrival of Japanese draft pick Rui Hachimura by naming NEC Corporation as the NBA team's first international partner

The Brazilian Basketball League (LNB), organiser of top-tier club competition the NBB, has agreed a one-season extension to its partnership with education institution Centro Universitário Salesiano de …

Houston Rockets General Manager Daryl Morey's controversial Twitter post supporting Hong Kong’s pro-democracy protesters could cost the National Basketball Association team around $25m in sponsorship lo…

An array of NBA China's Chinese-owned official partners have halted business with the league and its pre-season exhibition games in the country were temporarily in doubt, as the fallout continues from…

Spanish electrical and utility company Endesa has extended its partnership with the Spanish Basketball Federation (FEB) to become the main sponsor of the country’s women’s league.

NBA team the Phoenix Suns has added a new Official Banking Partner, while the Sacramento Kings has agreed a partnership which will focus on technological innovation

The Brazilian Basketball League (LNB), organiser of top-tier club competition the NBB, has agreed an extension to its partnership with US beer brand Budweiser and has signed up construction products manufacturer…