Basketball
Tissot ups activation commitment in Fiba extension to 2027
The International Basketball Federation (Fiba) and Tissot have extended their long-standing relationship, from the start of 2022 until the end of 2027, in a move that will see an increased activation commitment…
Above the Waves – Kaiser Permanente & the NBA/Golden State Warriors
In May 2020, healthcare provider Kaiser Permanente leveraged Warriors’ star Klay Thompson’s treatment and rehabilitation after an ACL tear into a documentary about health expertise and personal resilience.
AT&T sells San Antonio Spurs stake, naming rights deal in air
US telco AT&T has sold a minority stake in the National Basketball Association's San Antonio Spurs, while the expiring naming rights deal between the two parties remains uncertain
Trail Blazers sign jersey patch deal with StormX
Multiyear pact extends sponsorship activity by cryptocurrency companies
Big3 names Taco Bell its official restaurant partner
Ice Cube's Big3 basketball league has brought in fast food chain Taco Bell as its official restaurant partner ahead of the 2021 season tip-off, scheduled for July 10 in Las Vegas, Nevada
NBA grows sponsorship business 6 per cent to record mark
Multiple active categories, jersey patch deals fuel growth for league, 30 teams
Betclic replaces Jeep as French basketball league title sponsor
Betclic, the French betting company, has become the new title sponsor of the Pro A, the top tier of men’s basketball in France, in a three-year deal.
NBA China agrees sponsorship deal with Xiaopeng Motors
NBA China has agreed a sponsorship deal with Chinese electric vehicle manufacturer Xiaopeng Motors covering the next three years
Macron to kit out EuroBasket-bound Great Britain, Kia ends ACB sponsorship
Italian sportswear manufacturer Macron has agreed to become the new kit supplier to the British Basketball Federation
Intesa Sanpaolo takes over from UBI Banca as NBA sponsor in Italy
Italian banking group Intesa Sanpaolo has agreed a deal to become a sponsor of the National Basketball Association.
Intesa Sanpaolo becomes the exclusive banking partner of the NBA in Italy
Wilson introduces new official NBA game ball
NBA players Young, Murray named Advisory Staff members to company
Socios.com enters NBA landscape with 76ers partnership
Fan engagement platform Socios.com is continuing to expand its presence in North America by striking a partnership with the National Basketball Association's Philadelphia 76ers
Endesa extends title sponsorship of Liga ACB
Liga ACB, the top tier of Spanish basketball, has signed an extension to its title sponsorship contract with electrical utility company Endesa
USA Basketball, MGM Resorts unveil expanded multiyear partnership
USA Basketball and leading sports entertainment company MGM Resorts International have unveiled an expanded multiyear partnership ahead of the Tokyo Olympics this summer
NCAA women’s basketball tournament could be finally given ‘March Madness’ branding
The National Collegiate Athletic Association has announced that its Division I women's basketball tournament could be finally given "March Madness" branding as means to better promote the competition …
Media rights account for 41 per cent of Fiba’s CHF65m revenues in Covid-hit year
Revenues at the International Basketball Federation (Fiba) dropped to CHF65m (€59.4m/$72.3
Pistons bring in United Wholesale Mortgage as jersey sponsor
The National Basketball Association's Detroit Pistons have signed a wide-ranging multiyear agreement with wholesale mortgage lender United Wholesale Mortgage, which has been designated the team's jersey…
Horns Up, Limes In – Corona & University of Texas at Austin
In Q1 2020, UT beer partner Corona leveraged its rights around the Texas Longhorns basketball team with a programme led by a pair of limited edition co-branded sneakers.