Basketball
WNBA partners with Dick’s Sporting Goods
Prominent retailer to carry wide array of official league merchandise in stores
Lakers sign jersey deal with South Korean food company Bibigo
Sportfive helps iconic NBA franchise bring in its first global marketing partner
LA Clippers secure 23-year Intuit naming rights deal for new facility
The National Basketball Association's Los Angeles Clippers have secured a 23-year naming rights deal with California-based financial software company Intuit for the team's new facility, which is scheduled …
Basketball’s Balkan League renews with title sponsor Delasport
The Balkan International Basketball League (BIBL) has signed an extension with its title sponsor, sports betting and igaming software provider Delasport.Â
Fiba signs up Junckers in global supplier role until 2024
The International Basketball Federation (Fiba) has agreed a deal that will see Junckers serve as a global supplier for wooden flooring until 2024
FTX further expands reach thanks to Curry partnership
Cryptocurrency exchange FTX has secured a wide-ranging partnership with National Basketball Association superstar Stephen Curry, who will become an FTX global ambassador and receive an undisclosed equity…
Thank You Basketball – Foot Locker & the NBA
In July 2020, Foot Locker’s House of Hoops sub-brand debuted a short form video to welcome back the NBA and build affinity with hoops fans.
Excel Sports Management acquires Block Six Analytics
US sports management and marketing agency Excel Sports Management has acquired the Chicago-based data insights and sponsorship valuation company Block Six Analytics (B6A)
Euroleague Basketball signs Brokereo deal ahead of new season
Euroleague Basketball has signed up online trader Brokereo to its sponsorship portfolio
Bitci signs ‘game-changing’ Fiba fan token agreement
Fiba, the International Basketball Federation, has signed a three-year global sponsorship deal with blockchain network Bitci from 2021 to 2023
Fanatics, BSE Global secure multiyear retail partnership
Global sports merchandising company Fanatics has secured an exclusive, multiyear omnichannel retail partnership with BSE Global, becoming the official e-commerce and physical retail partner of both the …
Socios.com expands US presence with Bulls partnership
Fan engagement platform Socios.com has extended its aggressive global sports sponsorship activity by striking an agreement with the National Basketball Association’s Chicago Bulls.
76ers bring in Ticketmaster as official ticketing partner
The National Basketball Association's Philadelphia 76ers have struck a long-term partnership with Ticketmaster, which has been designated the team's official ticketing partner
Lakers sign sports drink partnership with BioSteel
The National Basketball Association's Los Angeles Lakers have signed a multiyear sports drink partnership with BioSteel, bringing an end to the team's long-standing deal with Gatorade
Call Your Shot ’21 – CarMax & the WNBA
Mid-2021, Women’s National Basketball Association sponsor CarMax ran a series of ads marking the league’s 25th anniversary – featuring basketball star Sue Bird – that went viral and drove attention around the issue of gender bias in sports.
Big3 secures Verizon partnership, Olympic star Bulut
The Big3 basketball league has secured a wide-ranging partnership with American telecommunications giant Verizon, which has been designated the presenting partner of the league's playoff and championship …
Oracle secures Warriors practice facility naming rights
The Golden State Warriors have expanded their long-running partnership with American multinational computer technology company Oracle to include the naming rights to the National Basketball Association…
Houston Rockets bring in Credit Karma Money as jersey sponsor
The National Basketball Association's Houston Rockets have brought in Credit Karma Money as their jersey sponsor as part of a multiyear agreement with the financial services company.