Athletics

Energy management firm Schneider Electric has extended its title sponsorship of the Paris Marathon, while Japanese sportswear company Asics has also renewed its partnership with the mass-participation event.

German lubricants manufacturer Liqui Moly has signed on as the latest international partner of the 2016 European Athletics Championships, which will be staged in the Dutch city of Amsterdam this summer.

IT services, consulting and business solutions organisation Tata Consultancy Services has agreed a three-year partnership with the London Marathon in a deal that will seek to enhance the digital experience delivered to participants.

Dutch insurance firm NN Group has agreed a deal to sponsor the 2016 European Athletics Championships, which will be staged in Amsterdam this summer.

Sportswear giant Adidas has denied reports that it is seeking to end its partnership with the International Association of Athletics Federation (IAAF) almost four years early.

The Air France airline has agreed a three-year deal to become an official partner of the Paris Marathon.

Sebastian Coe, the president of the International Association of Athletics Federations, has said he is “angered and dismayed” by food and beverage company Nestle’s decision to terminate its partnership of the governing body.

German sportswear company Adidas will curtail its partnership deal with the International Association of Athletics Federations (IAAF) almost four years early, according to UK public-service broadcaster the BBC.

The New England Acura Dealers Association (NEADA) has been named the official automotive sponsor of this year’s Boston Marathon, which takes place in the US city on April 18.

Chinese telecommunications company Huawei has extended its backing of the Madrid Marathon.

US brand BodyArmor has agreed deals to become the official sports drink of the Atlantic 10 collegiate sports conference and St John’s University’s athletics programme.

German orthopaedic aids manufacturer Bauerfeind has agreed a one-year partnership with the German Athletics Federation (DLV).

Global sportswear brand New Balance has agreed a multi-year deal to replace rival Asics as the official apparel and footwear partner of the New York City Marathon.

Russian financial services group VTB has said it will not extend its top-tier sponsorship deal with the International Association of Athletics Federations, but has denied the decision is connected to the Russian doping scandal currently engulfing the sport.

German sportswear giant Adidas has agreed a six-year extension to its partnership with the N.C. State Athletics department of North Carolina State University.

UK Athletics, the body that governs the sport in the country, has agreed a partnership with accounting and consulting firm Grant Thornton.